Should you renovate or redecorate your home before selling?

When preparing to sell your home, one of the most important decisions you’ll face is whether to undertake renovations or stick to simpler redecoration. This choice can have a significant impact on your home’s marketability and eventual sale price.

The best course of action often depends on a variety of factors, including your budget, the condition of your home, your target buyer, and the state of the local property market. We explore the potential benefits and drawbacks of renovating or redecorating before putting your home on the market.

The advantages of renovating or redecorating before selling

One of the key benefits of renovating or redecorating is the potential to dramatically enhance your home’s kerb appeal. First impressions matter, and a property that looks attractive from the outside is more likely to capture the attention of prospective buyers. A well-presented exterior can set the tone for what buyers expect inside and can encourage them to take the next step and book a viewing.

Beyond kerb appeal, interior improvements can also make a substantial difference. Homes that are clean, stylish, and well-maintained tend to photograph better, which is crucial in today’s digital-first property market. With most buyers browsing online listings, high-quality visuals can make your home stand out and generate more interest.

A home that presents well may not only attract more viewers but also receive better offers. Buyers often compete more eagerly for properties that feel fresh, modern, and ready to move into. Tasteful and well-executed updates can add tangible value to your property, potentially increasing your final sale price.

It’s also worth considering buyer psychology. Many prospective homeowners are put off by the thought of taking on major renovation projects. They often prefer homes that require minimal work, especially if they’re buying with tight budgets or limited time. According to data from Rightmove, fixer-upper properties tend to sell for around 12% less than comparable homes that are move-in ready. This indicates a clear premium attached to well-maintained, updated properties.

The potential downsides of renovating before selling

While the benefits are compelling, there are also several risks and challenges associated with renovating before selling. The most immediate concern is cost. Renovations require upfront investment, and there is no guarantee you will recoup all of that expense in the final sale price. This can make the decision financially risky, especially if your budget is tight or market conditions are uncertain.

Another consideration is personal taste. There’s always the possibility that your choices in design or layout won’t align with a buyer’s preferences. In some cases, buyers may move in and promptly undo recent renovations, rendering your effort—and your expenditure—effectively wasted. This can also contribute to unnecessary environmental impact if materials and finishes are replaced shortly after installation.

Poorly executed renovations can actually harm your chances of selling. Substandard workmanship or choices that don’t resonate with the market could make your home less appealing rather than more. In certain cases, extensive upgrades may not even be necessary. Many buyers are drawn to “project homes” or fixer-uppers that they can personalise to their own tastes. They may prefer to take on renovations over time, especially if it allows them to spread costs more manageably. In fact, research by Yopa suggests that such properties are gaining popularity for precisely this reason.

How to decide what’s right for you

Although it might seem logical that buyers would always favour renovated properties, the reality is more nuanced. Your decision should be informed by the specific circumstances surrounding your property, your ideal buyer demographic, and what’s currently happening in your local housing market.

In most cases, we recommend that homeowners ensure their property is presented in a clean, tidy, and neutral state. Addressing minor repairs and cosmetic issues—such as chipped paint, outdated fixtures, or worn flooring—can go a long way without the cost or commitment of a full renovation. These kinds of improvements can freshen up a property and make it more appealing without straining your budget.

Ultimately, it’s about striking the right balance. While major renovations can sometimes yield higher returns, simpler enhancements may be equally effective in attracting offers. If you're unsure how far to go with improvements, professional advice can be invaluable.

We’re here to help you make the best decision for your situation. Our sales team can provide a free, no-obligation valuation and offer tailored marketing guidance to help you understand what will work best for your home. Give us a call on 0161 511 5339 or complete our contact form.